CASE STUDY

Florida Citrus Sports
Pop Tarts and Cheez-It Citrus Bowls

Our collaboration with Florida Citrus Sports (FCS), known internally as “The Standard,” has evolved to encompass a wide range of services: from identifying and implementing cutting-edge technology to producing a game-day presentation focused on compelling partner activations and entertaining sponsorships. We’ve continued to build on successful graphic design and animation work while continuing to build innovative fan engagement strategies for audiences both inside and outside the venue.

 

Hosting not one, but two bowl games in the same city within a single week presents a significant challenge for any organization. When FCS, and its partners, approached us to direct, produce, and enhance the gameday experience, it set the stage for creating an engaging neutral-site event. That was more than 10 years ago, and since then, our partnership with the FCS team has continued to flourish, elevating the fan experience year after year.