Hosting not one but two bowl games in the same city within a week of each other can be difficult for just about any organization. When Florida Citrus Sports (FCS) approached Venue Edge about the opportunity to direct, produce and update the gameday experience, video boards and graphics, the template for developing an entertaining neutral sitegame began. That was eight years ago, and as our work with the FCS team continues to grow, so does their fan experience. Our work with the FCS team, known as “The Standard,” continues to evolve while encompassing a wide-array of services, from identifying and implementing new technology to producing game-day production with an emphasis on partner activations and sponsorship, and from graphic design and animations to developing fan engagement strategies for fans both in and out of facilities.