Happy New Year. What an amazing college football season, right?
On the heels of a captivating bowl season, we’re proud to have supported both new and existing partners this year. Our team was excited to begin working with the Independence Bowl, while continuing to elevate game presentations during legendary bowl games – the Las Vegas Bowl and Holiday Bowl. And, we’re also proud to have continued our long-time partnership with the Cheez-It Bowl and Cheez-It Citrus Bowl this year, too.
As bowl games move to larger venues and feature incredible video boards and intuitive technology, our team has recognized the value in creating content that matches these incomparable environments. Here’s what we know: fans are expecting more engaging presentations while attending games, and sponsors are continuing to look for ways to stand out with more memorable activations. We’re excited to work in concert with our partners and deliver new and creative content that will help them forge connections with their fanbases.
In the coming year, we look forward to not only sharing our insights, but also supporting our partners in new and exciting ways!