Hosting not one, but two bowl games in the same city within a single week presents a significant challenge for any organization. When Florida Citrus Sports (FCS), and its partners, approached us to direct, produce, and enhance the gameday experience, it set the stage for creating an engaging neutral-site event that would drive fan engagement and maximize revenue generation opportunities. Our partnership, spanning more than 10 years, with FCS has continued to flourish — strengthening their brand management efforts and elevating the fan experience year over year.
Our collaboration with Florida Citrus Sports (FCS), known internally as “The Standard,” has evolved to encompass a wide range of services centered on fan development, revenue generation, and brand management – from identifying and implementing cutting-edge technology to producing a game-day presentation focused on compelling partner activations and entertaining sponsorships. We’ve continued to build on successful graphic design and animation work while advancing innovative fan engagement strategies for audiences both inside and outside the venue.
