Winter Park, Fla. – Venue Edge (VE) is proud to announce a strategic partnership with Texas Christian University (TCU) aimed at enhancing the in-game atmosphere for Horned Frogs fans during the upcoming football season.
The collaboration brings together Venue Edge’s deep expertise in fan engagement with TCU’s commitment to excellence in collegiate athletics. During the upcoming season, the VE team will work hand-in-hand with the TCU marketing and game day staff to ensure that every moment spent at Amon G. Carter Stadium is unforgettable, high-energy, and impactful for fans and sponsors.
“The fan experience is even more important than ever in today’s college athletics landscape. At TCU we are continually challenging ourselves to be innovative and improve the game day journey for our fans and student-athletes, said TCU Senior Associate Athletics Director, Marketing and Branding Julie Austin. “We are excited to work with the Venue Edge team on elevating the Horned Frogs game day experience.”
Central to the partnership is a comprehensive fan engagement assessment designed to identify opportunities for growth within the current game day structure. By analyzing every touchpoint of the fan journey, from pre-game excitement in Frog Alley to the final whistle on game day, the VE team will implement engaging strategies to maximize participation and excitement throughout the stadium.
“We are honored to be able to work with such a well known brand in college athletics,” said Venue Edge Founder and CEO David Saphirstein. “The TCU brand is so strong that it gives us a lot to work from. We’ve already enjoyed working with the athletic department and can’t wait for the home opener.”
Venue Edge staff members will be on-site for multiple games this season to evaluate performance and refine the experience, ensuring TCU remains at the forefront of innovation in fan engagement. Simply, the goal is to build an intimidating home-field advantage that supports the student-athletes on the field while fostering a deep sense of community among the fan base.
-VenueEdge-